I’ve done a lot of landscape photography over the years, in fact my best selling images are all landscapes, but my bread and butter is earned in studio photography and as we got busier, the landscape photography has receded into the background. It needed a shot in the arm and so I went out a…
http://helterskelterstudios.wistia.com/medias/w9l2v2sas4?embedType=async&videoFoam=true&videoWidth=640 What is Branded Content? And why is it so effective? Branded Content is compelling content that creates an immersive experience for the consumer. Generally the content will exist on its own platform, instead of interrupting an experience on somebody else’s platform like advertising.
If a picture tells a thousand words, then is video at 30 frames per second a no brainer? Well it’s not quite as simple as that, but 2017 is the year that brands will devote some serious attention to their content strategy for video.
First published on Medium in “Thousand Words” This article is a bringing together of several seemingly unrelated strands I have been thinking about recently. Things that I have been doing in my commercial practice and more theoretical concepts dating back to some work I did with Transmedia a couple of years ago.
Content Marketing is one of the most overloaded terms in the world of Digital Marketing. Let’s begin by taking a look at the difference between Content Marketing and Content Strategy and then explain how effective Content Strategies work.
Photographing Jewellery is one of the most difficult tasks in photography. Tiny, highly reflective, nuanced objects are a nightmare! This post tackles the problems, suggests answers and prescribes one successful method that solves the conundrum of how to photograph jewellery.
Homeless Charity Emmaus won a free photoshoot in our product photography promotion this summer. We were looking for an opportunity to put something back into the community and this seemed like a very good fit. It’s not Product Photography but the Emmaus Photography Project shows another side of what we do.
We travelled from Birmingham to Andalusia in search of the fine foods of the Alpujarras. In 2013 we bought a run down cortijo, Casa de Almendras, in the hills just outside the bustling market town of Orgiva. It took us a year to renovate and we generally base ourselves here in the winter. We’ve been busy in…
We’ve been shooting shoes for an Amazon store this week. This post lays out the workflow and discusses the principles that make an image successful for fashion on-line. There are two things that are more important than anything else in photographing footwear for e-commerce.
Shooting Flowers in a studio is more complicated than it might seem. Especially when the colour of those flowers is white! We spent a couple of days this week working with the Floraccasion gang to provide images for their web site.