How photography sells food is a million dollar question. Literally. The proliferation of food photography on instagram and the popularity of TV shows about cookery signify an interest in food that crosses cultural barriers as easily as it does class. I’ve been working with a number of micro businesses recently and it has given me…
My business depends on being able to demonstrate a return on investment for my clients. Its hard to link great photography with increased sales in a short timeframe, but one thing that does carry weight is social media exposure. How to go viral on Twitter is a question that all commercial photographers could be thinking…
When we approached the PR company for tickets to the Ludlow Food Festival, we were dipping our toes into strange waters. As Birmingham based Food Photographers we anticipated some serious foodie action, but really had no idea what to expect.
Image Optimisation & SEO – Video In Image Optimisation & SEO Pt 3 we deal with video, and how this most compelling media should be optimised to have the greatest bang for your buck.
Photography in Print Its always a thrill to see our work on screen, but, call me old fashioned if you like, seeing our photography in print is a special thrill.
Image Optimisation and SEO – Dimensions Image Optimisation and SEO – Dimensions. In Part 1 we covered the use of file names and the “alt” tag. In part 2, we’ll talk about the effects of file size, file type and the dimensions of the image on the usability of your site.
Image Optimisation and SEO If you’re running an e-commerce website then Image Optimisation and SEO are essential tools of the trade. People look for images of products so that they can compare like for like. If you’re images aren’t showing up then you’re leaving money on the table.
How To Maximise Your Photography Budget The first thing you need to do if you want to understand how to maximise your photography budget is to work out what it is you want to photograph and why you want to photograph it. That may sound obvious, but being clear about this informs your choices. It helps…
I’ve been putting off writing an Adobe Creative Cloud Review for the very good reason that in our organisation we had already purchased most of the applications in standalone versions around CS5. Lightroom and Photoshop a good deal earlier and I was able to upgrade seamlessly as far as CS6 until Adobe announced there would…
If you’ve got a web site, the chances are you’re poring over the stats, wondering after all the money you’ve spent, the time you’ve put into writing quality content, just how it’s earning its keep. And if it isn’t, what can you do about it? These are some lessons learned in video marketing. We’ve been…